Written by Ben Stevens

Having recently moved into one of those anonymous apartment complexes now so common around the country, my wife and I decided to invite all the people in our building over for Sunday lunch. They didn’t know each other, we didn’t know them, and we had no idea how it would go. But most of them came. In fact, they stayed for four hours. And before long we were making up a list of our birthdays to exchange with one another, at their suggestion.

Over the past several years, there’s been a major shift in the way companies and brands communicate with their audience. The emergence of social media has set the stage for a different type of customer experience, one very different from the cold-call, door-to-door model boomers grew up operating under. The accessibility of multiple, multi-dimensional communication platforms like Facebook, Instagram, Twitter and YouTube, has forced brands to take a much more relational approach to attracting their audience.

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When the amount of kegger parties, one-night stands, road trips and video games drastically outweigh the amount of rules, responsibilities, marriages or mortgages to uphold, the twentysomething lifestyle is one big adventure to be had before real life begins (somewhere presumably around 32-ish). Sadly, it seems our culture is missing out on a deeper spiritual adventure designed for days of our youth.

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About six months ago, Andrew started building hand-made wooden pipes out of his tiny garage in Orange, Calif. He had just turned 23, gotten married and rented a small duplex on the south side of town. After googling the process extensively, he bought some used equipment and set up shop.

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